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Current accounts – long-term relationships won with short term deals

Article Published: 30/11/2007

Choosing to switch current accounts is not a decision many of us take lightly, as even with the best current account switching service it takes time and effort. With the transfers of direct debit, salary and other payment instructions to be taken care of, it’s usually takes at least a few weeks before your new current account will be fully operational.

Over the last 18 months, the current account market has changed shape. The range of packaged current accounts has grown rapidly, and the continual rate battle has stepped up a gear every few months, with rates climbing and new players joining.

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With any competitive rate come terms and conditions, and the current account market is not without exception. Typically the best current account deals require a minimum funding, will only pay the inflated rate for a limited time and to a limited value.

If you are looking for the healthiest return from your current account in year one, Abbey offers the best deal by far. But should you be looking to maintain this relationship beyond the initial term, Halifax wins hands down over a three year period. For those looking to sustain current account balances greater than £2500 in their current account, the First Account from Coventry offers a great solution, paying its high interest rate on balances up to £250000.

You tend to stick with your current account provider for a number of years, so don’t be lulled in by short term current account deals without knowing the full terms and conditions. Look for switcher incentives such as an initial 0% overdraft rate to counter any timing discrepancies between the transfer of your credits and debits. But all this said, all of these current account deals beat the 55% of current accounts that pay 0.10% or below.

Keep your eyes open when shopping for your new current account. Some of the deals are almost unbelievable in the short term, offering current account rates far in excess of any found on a savings account. But remember it’s not always about having the best return on your current account but how you will operate the account too.

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